For anyone with a website, it is essential that you get traffic to your site. After using paid ads and realizing they are not so effective, most people are resorting to linking building. There is still a lot of skepticism when it comes it link building, and this is due to the fact that when wrongly done, it could lead to your site being shut down, or you get no traffic at all. The reason most people are skeptical about link building is the fact that your site may be shut down or you may lose out on traffic if it is wrongly done. However, when done right, it has many benefits.
Link building can give your page what us referred to as domain authority. You will be able to rank higher during a relevant searches if you have domain authority. This is through the number of links that directly ask to you.
Link building will help you get referral traffic. These will exist indefinitely and readers can use them to get to your site. Referral links from link building are more helpful than the higher ratings yo get.
With link building, you are able to expose your brand on every source you approach for a guest posting. These sources will be getting new content from you and in return, you get free advertising for your audience. The traffic they bring you will help you get more visibility.
With link building, you get to post content relevant to your industry. More readers will want your opinion on issues in your industry as they see you as a leader with opinion you post. You get to be an influencer in your industry when you do this.
Apart from getting your opinions on the industry, this is a great opportunity to get to know what other industry authorities think. You will learn what their opinions are and will also attract some of them to your site. Apart from learning from them, you will also attract other influencers to your site. This will go a long way in helping you build connections.
External publishers are usually respected and have more readers on their sites. With building links, you will get the advantage of getting your content more people. This way, you get free influencer marketing.
Paid ad usually have limited visibility periods. When it comes to links, they will be visible for a longer time. You can have the assurance that users will get to see your link an this means they can visit your link at whatever time. Links are permanent and you do not have to keep paying for them to be visible. This means you will spend less on trying to increase your traffic as all you need to do is pay for it once. You do not have to keep paying and a reader will keep seeing your site.